Aldi is the place for me to do my shopping because I am all about saving money. No foo foo stuff here. I do not mind paying for my own bags. They do not have name brand products, but the quality cannot be beat on most stuff. For example, they got a clam chowder at a fraction of the cost that beats Campbells. And they have strawberry popsicles at half the price that are better than Dole. Who knew?
But do not take my word for it, see what the news outlets have to say.
In Tough Times, Aldi Promises Cheap Thrills
(Newser) – It may not stock Coke or tempt shoppers with fancy end-aisle displays, but bare-bones grocery chain Aldi fits these tough economics, reports Time. With Americans downgrading to cheaper stores, Aldi's generic, spartan approach is attracting customers eager to save a buck, or more, on a gallon of milk. The chain cuts costs by offering staples—ketchup, cereal, olive oil—in one brand in one size.
Aldi's well-tested European business model undercuts its competitors by up to 90%, eliminating frills like free plastic bags and payment by credit card while keeping in-store staff to a five-employee maximum. Targeting urban neighborhoods where real-estate costs favor Aldi's minimal spatial needs—no butcher here—the chain plans to expand by 100 stores over the next two years.
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